Tobacco Companies in Our Society Essay - 2017 Words

Tobacco Companies in Our Society The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstrated how money can blind morals like an addiction that is never satisfied. Past lawsuits were mostly unsuccessful because the juries blamed the smoker even though the definition of criminal negligence fits the†¦show more content†¦Even though they blame its success on peer pressure the companies internal documents show otherwise. (2.a) Most of the evidence was industry studies on new smokers and how to attract them. One expert testimony showed that 90 % of six-year-olds recognized the popular characters on cigarette packs like Joe camel to be as familiar as Mickey Mouse and other childhood heroes. (3) Media advertising has a very subtle yet powerful effect on people and the tobacco companies have taken full advantage of its tools. The tests using underage smokers reveal the industry’s disrespect for the law. In an experiment called ‘Project 16,’ Imperial Tobacco hired smokers as young as 16 who were interviewed and observed through closed circuit cameras. This revealed popular smoking conventions and traits of young smokers that was an asset in classifying different targets into sections which are reflected through different brands. This practice was pretty common among tobacco companies and are expressed in documents such as Imperial’s â€Å"Fiscal ’80 media plan.† (1.169) They pursued this project further with another one called plus/minus, which had success in finding that cigarettes targeted to kids should be more bland since irritation would turn them off to cigarettes. Later another project called ‘starting’ had similar types of psychological probing but was a lot more effective.Show MoreRelatedEnough is Enough1321 Words   |  6 PagesTobacco, once recreationally customary and signified one as being â€Å"cool† has done a substantial 180 degree turn. With the knowledge that came along with the 20th century also came the harsh truth that tobacco causes illness and disease. Recently the use of tobacco has been brought into our governments legislations and state laws prohibiting tobacco use in varies of ways. With designated smoking areas outside and in parks. 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